Points Redemption 

As a Bronze member once you accumulate 250 points you can redeem those points for a £5 Gift Voucher. If you choose not to claim at the 250 points level your points will be carried over. However if you do claim at any level from 250 to 500 points your points balance will be minus the numbers of points claimed. For example: If you have 350 points in your account and claim a £5 Gift Voucher equivalent to 250 points means you still have 100 points remaining in your account. If you then accumulate 400 points to add to your current balance of 100 your account now has 500 points. You can choose to claim all or some of those points depending on the Gift Voucher of your choice. If you do claim all 500 points your balance will reset to 0 points. Also you can redeem points between 500 & 1000 points.

Once you accumulate 1000 points you will automatically be upgraded to Silver Tier. Membership in Silver Tier means you receive 2 points for every £1 spent + additional rewards. Earn 1000 points as a Silver Tier member and you will be upgraded to Gold Tier meaning you receive 3 points for every £1 spent + additional rewards.

Referral Incentive Points + Rewards

Referral (Bronze Tier) receives 50 points + 10% off first purchase upon successful sign up by referee.

Both referral + referee receives 50 points each + 10% off upon successful sign up and purchase by referee.

Referral (Silver Tier) receives 100 points + 10% off first purchase upon successful sign up by referee.

Both referral + referee receives 100 points each + 10% off upon successful sign up and purchase by referee.

Referral (Gold Tier) receives 250 points + 10% off first purchase upon successful sign up by referee.

Both referral + referee receives 250 points each + 10% off upon successful sign up and purchase by referee.

Birthday recognition

It’s a pleasure to take this opportunity and show our appreciation to you for being a Bronze Tier member of MICHEL. In doing so, you are entitled to a £10 cash voucher. As a Silver Tier member you will get 10% off all purchases everyday during your birthday month. And for Gold Tier members you receive 10% off all purchases everyday during your birthday month + a £10 cash voucher.

This birthday recognition lasts as long as you remain a member of the MICHEL loyalty program. 

Member Anniversary

Bronze Tier members receive 15% off total purchase during your anniversary month.

Silver Tier members receive 20% off total purchase during your anniversary month.

Gold Tier members receive 25% off total purchase during your anniversary month.

Anniversary starts 12 months from your sign up date.

Membership Terms & Conditions

Membership is for a lifetime across all tiers and once you attain Silver or Gold tiers you will be downgraded upon inactivity over a given period. For example: If you are Silver tier you will be downgraded to Bronze if you don’t spend £1 in the last 180 days. If you are Gold tier you will be downgraded to Silver if you don’t spend £1 in the last 120 days. That said points will be carried over to the following year and an anniversary reward will be given for each tier.

Birthday recognition is every year during your birthday month for a life time.

Memberships are NOT transferable and for use only at Sports4Sure. However being part of Micholmes Enterprises Limited which provides travel services, MICHEL memberships will soon be available to use for travel services like booking a holiday or discount on flights & hotels etc. Sports4Sure on behalf of Micholmes Enterprises Limited will keep you informed about these and many other changes.