Originally from London, UK, I was born to Guyanese and Jamaican parents. 

In 1992 I graduated from sixth form college with a diploma in Travel & Tourism. With both parents working in the travel industry: Dad (Rail) and Mum (Airline) travel was always a big part of my life. We used to travel a lot as a family. Crossing the channel to France by ferry for day trips. Likewise we would hop over to a number of European cities: Rome, Berlin & Dublin to name but a few to experience different cultures and societies etc.

Having served several years in the travel and retail industry, from booking all of your important trips to selling quality sportswear has created within me a passion to use that experience serving you. I will provide you with some of the finest products and services available. 

My brands that are a part of Micholmes Enterprises: Sports4Sure, Micholmes Direct, Micholmes Shipping, CruiseLand Vacations, MicCruises & JustMeCruising will bend over backwards to ensure we find your perfect trip or product. Whether you need sporting accessories, sports or fitness wear or even a cruise, short break to a traditional 2 week holiday be rest assured you're in good hands.  

The interest in sport came about from my early years be it when I was in secondary school. I was good at sports. Athletics in particular. I enjoyed short distance running. The 100 metres sprint and 800 metres were my favourite. During a sports day event I remember winning the 100 meters sprint, 4 x 100 metres relay completing the race as the 4th runner to take the baton and cross the finish line meant the whole team came 1st. Also I came 1st in the long jump.

For this reason I continue playing sport and remain active mainly to take care of my health. In doing so I encourage other people to do likewise. My blog has more information about my daily fitness plan and can be found under the about tab at the top right of this page.

From athletics to football. My coach would make me play in the left forward position because being right footed I would tend to take the ball out wide and strike it with my right foot.

From Football to swimming. I will never forget the moment I swam 100 metres non-stop. 5 x 20 metre lengths back to back was very tiring but I kept going. It was an emotional moment collecting my certificate from my swim teacher.

In recent times I’ve completed BTEC, C&G, NVQ and QCF courses achieving certifications and qualifications in certain fields from Business Administration, Leadership and Diversity & Equality. This has led to work in environments around marketing and  spectator safety involving sports, travel and other industries.

On top of that, it was a pleasure being able to volunteer at two of the world’s greatest sporting events. 1st as a games maker during the London 2012 Olympic Games. The 2nd was during the 2013 European Club Football final, the Champions League. Assisting people by providing a high level of customer service was very rewarding.

Aegon Tennis Tournament 2015, Manchester and Extreme Sailing Series 2017, Cardiff were other sporting events I was able to lend a hand as a volunteer providing exceptional customer service supporting guests. Numerous other sports events involving fundraising for charities I’ve had the pleasure to be a part of and what a great opportunity to use sport in a positive way to promote good in the community.

Extremely grateful for those opportunities and to continue being a part of sport by launching Sports4Sure. 

Contact me for more information about what I do.

Michael Holmes, Founder & CEO